In the two years the company has worked with Gotham for strategic marketing planning and execution, BETCO sales increased 60 percent in the first year and are on pace to grow another 40 percent in the second (current) year.ĭue to demand, BETCO added a second shift at 100 percent of manufacturing capacity.
Gotham conceived a strategic plan to position the B2B and B2C company as a single-source self-storage resource capitalizing on a unique mix of in-house services including consultative sales experience, design/engineering, component, door and building manufacturing, and installation. The company had paused all marketing activity for two years when they contracted Gotham to help them build leads and sales. The Great Recession significantly impacted BETCO, and sales activity for self-storage buildings had largely dried up.
